I think T-Mobile is having an identity crisis when trying to market the Sidekick. There’s three main market groups that the Sidekick appeals to – geeks, gossip girls, and hip-hoppers. Geeks get stuff like the SSH app and the new spreadsheet app. Gossip girls get the Juicy Couture Sidekick and the like. The hip hop fans get a lot of ringtones.
But sometimes the marketing gets way too ambitious.
Over the last few days, a port of the 1982 Sega arcade game [PENGO](http://www.klov.com/game_detail.php?letter=P&game_id=8989) has appeared in the Sidekick App Catalog. The description is drop dead funny, and it reads as follows (boldface is mine):
> Fujin brings you PENGO; Sega Mobile’s sharp-dressed penguin. The arcade hit from 1982 returns from the deep freeze. This is the **most accurate penguin simulator** Sega has ever produced. Variable difficulty settings let you sling ice at your own pace. Pengo was leading the good life, **just cold chillin’** in his red tux. That is, until the Sno-bees appeared. These **haters** are **out to front** on Pengo’s **lavish lifestyle**, and **that just won’t fly with this bird**. Now Pengo’s got to **defend his crib** by squashing the Sno-bees with blocks of ice on each level. And then there’s another kind of ice on the board — the diamond blocks, which add some **serious bling-bling** to your score when lined up. And speaking of score, Pengo saves your top score, so you can **show your crew** just what you’re worth. For old-school gaming on your new-school Sidekick, go with the king — Pengo.
Wow, who knew Pengo was such a pimp? Also, the “most accurate penguin simulator” line cracks me up way too much.
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