It feels like it’s about five or six years late to the game – well after MTV crowbarred “music” from their offerings to the youth of the nation – but MTVMusic.com is pure awesome as a repository of legitimate, often ancient, music videos.
Welcome back to semi-relevance, MTV.
It’s been a long time since I’ve been interested in something MTV is doing, but here we are.
Aziz let the world know a few days ago:
Last week, MTV told us we could get 24 hours on MTV and MTV2 to do whatever we want. So this Friday at noon – we’ll take over both channels for a full day and will host live from MTV’s Times Square studio. They’re literally letting us do whatever we want – we can program whatever shows we want, have guests, bands, music videos, anything! We just have to stay up for 24 hours and get a million hits on our website.
It is, perhaps, the smartest movie MTV has made in ages. Someone deserves a raise for taking the chance on programming rather than airing another day of My Super Sweet 16 meta-shows.
For whatever it’s worth, I am scheduled to be in the audience from 5AM Saturday morning through the end of the ordeal. That’s right, I am getting up at 3 AM so I can go sit in the MTV studio for seven hours.
If you’re up tomorrow morning, tune into MTV. Watch me squirm uncomfortably live on cable!
Otherwise, there are clips up on the MTV Human Giant site.
[New York Times reporting](http://www.nytimes.com/2006/09/22/business/media/22mtv.html):
>MTV, the cable TV channel some critics have accused of straying too far from its musical roots, is to acquire Harmonix Music Systems, a maker of music-oriented video games, for $175 million in cash.
Harmonix, of course, are the programmers behind Guitar Hero, Karaoke Revolution, Frequency, and Amplitude.
This is not an entirely unexpected move – MTV has had its own line of mostly-crap music games for years – but is at least odd in the sense that we now have RedOctane/Activision on one side, and Harmonix/MTV on the other.
Interesting times indeed.