Konami Launches DDR Television Show On CBS

[Full press release](, boldface is mine:

> Burbank, California – May 9, 2006 – CBS and DIC Entertainment (DIC), in association with Konami Digital Entertainment, Inc., today announced the production of a new dance competition series, Dance Revolution, to debut on September 16, 2006 on “**CBS’s Saturday Morning Secret Slumber Party**” branded programming block.

> Dance Revolution (previously titled Dance, Dance, Dance!), a live-action television series inspired by Konami’s hit video game franchise Dance Dance Revolution┬« (DDR), will join the new schedule of programming on “CBS’s Saturday Morning Secret Slumber Party,” a three-hour, E/I-compliant branded programming block exclusive to broadcast television. The series will encourage physical activity. Dance Revolution (E/I, TVY 7) complements the programming block’s overall theme of promoting healthy, balanced active lifestyles. **The line-up of previously announced programming to debut on “CBS’s Saturday Morning Secret Slumber Party” includes CAKE, Horseland, Kooky Kitchen, Littlest Pet Shop, Sabrina: The Animated Series, Trollz and Madeline.**

> **In Dance Revolution, ‘tweens’ and teens bring their freshest moves to this sensational new dance competition where teams of dancers display their innovative routines. Hosted by the charismatic Dance Revolution house band, kid-friendly judges determine the winners as the dancers perform their routines to the cool sounds of the band. Dance Revolution will also offer onscreen visuals that constantly encourage viewer participation by demonstrating specific dance moves and steps.**

> “We are thrilled to partner with Konami to create a program that will entertain kids of all ages, and get them motivated, active and off the couch,” comments Andy Heyward, Chairman & CEO of DIC Entertainment. “We are focused on using CBS’s Saturday Morning Secret Slumber Party as a vehicle to address the national concern of obesity and inactivity among children by providing motivating and innovative entertainment.” He adds, “We are excited to add this unique series to our schedule **and to the international markets.”**

> “This collaboration gives Konami an excellent opportunity to bring elements of the DDR franchise to television,” states Kazumi Kitaue, Chairman & CEO of Konami Digital Entertainment, Inc. “We hope to create equal success with the franchise on TV that we have had with the video game and look forward to working with DIC on bringing fun, interactive entertainment to young audiences.”

> DDR is an interactive game that continues to sweep living rooms and arcades across the nation. It is the only game in which players move their body to upbeat tunes while allowing them to exhibit their own innovative flare and original dance moves. DDR combines quick reflex action with pulsating dance music for intense “get-up-and-play” fun. Players are challenged to match their dance steps with the flashing arrows on the screen while keeping up with the high-energy beat of the music.

> The workout component and interactive nature of the game have been highlighted as key elements to DDR’s success. Additionally, the DDR series has benefited from major game/dance tournaments that have been held around the world. The game has successfully crossed over international borders to win a global fan base.

> As part of “CBS’s Saturday Morning Secret Slumber Party’s” balanced active lifestyle theme, the block will feature unique animated and live-action interstitials threaded throughout the morning block to promote healthy eating and balanced, active lifestyles for kids. The messages, which will promote nutritious eating habits, will be created in consultation with Baylor College of Medicine’s Children’s Nutrition Research Center (CNRC), an internationally renowned institute devoted to pediatric nutrition studies.

> DIC will seek initial guidance on all programming to air on “CBS’s Saturday Morning Secret Slumber Party” from children’s experts from the DIC Educational Advisory Board–a group comprised of leading media experts, educators and pediatricians created to provide information, guidance, advice and general expertise to DIC in the development of multimedia programs and projects for children.