Puma ad analysis

Those of you who chat with me will remember about two weeks ago, there was a nice little viral meme going around about some risque Puma ads.
Well, Puma has semi-publicly stated that they’re fake, and now are quite badly screwing the pooch in what may have been the best advertising they’ve had for them in years and starting to press legal action.
Felix Salmon has a discussion with the guy in charge of interactive marketing at Puma.
Tech Law Advisor has a bevy of legal analysis.
On a personal side note, I’m not going to the Pokemon launch party today; I hit the store yesterday and played the game for a little. Frankly, given that a rom was dumped last week, and the store was actually less full of merchandise than it’s previously been, there’s little reason to go and miss the slightly earlier bus.