Categories
Debated

Smug vs. Giggly

In 1996, I remember flipping through the channels one late evening at the tender age of 16, and coming across a strange, comical news report being given about “a small town where nothing ever happened”. The punchline came for me when they revealed the reporter standing next to a sign with the name of the town; it happened to have been the town I lived in before moving to the Ithaca area in 1990.

This was how I became hooked on The Daily Show. I loved it, and it became a part of my regular schedule. The correspondents were all excellent, the bits were consistently funny, and on top of it all, you had Craig Kilborn at the helm. The show had this wonderful smug air about it – the on-air staff refrained from laughing at their own jokes as much as possible. It was serious, it was funny; it was, you could say, seriously funny.

But in 1999, everything changed. Craig Kilborn was out, and Jon Stewart was in. The title changed slight, the staff went through a big rotation, and most distressing to me, the air changed. Jon’s habit of laughing at his own jokes completely threw my enjoyment of the show. It seems minor – hell, it *is* minor – but nonetheless, the show fell off my viewing schedules. Debates with my parents about which version of the show was funnier ensued. When Jon came to Cornell campus to do comedy in 2001, I didn’t feel bad about going out of town and missing it.

And so on. TDS did not become interesting to me again until the second half of 2004 – right around [the Crossfire incident](http://mediamatters.org/items/200410160003) – when the new political bent to the show finally caught hold with me. But even now, Jon’s frequent self-giggles still distract me.

Luckily, my need for a smug comedy news show have been answered; everything I was missing is available in spades on [The Colbert Report](http://www.comedycentral.com/shows/the_colbert_report/). Colbert is amazing, to the point where I am tempted to switch languages and use a term such as *en fuego* to emphasize the degree to which he is on fire. The writing is razor sharp (sample: “I’m not mad at James Frey for stretching the truth – hey, we stretch taffy. And that only makes it more delicious.”). The pacing is brisk, despite being largely a one-man show. It transcends merely being a parody of O’Reilly or Fox News; it is a consistently funny show. One that you should be watching right now, if it’s on.

So I guess what I’m trying to say is: hand me my passport, because I am emigrating to the [Colbert Nation](http://www.colbertnation.com/). I have tickets for the taping on February 27th, and I cannot wait.

P.S. I know a fair number of people on my blogroll [love Jon Stewart](http://www.fancyrobot.com/2006/01/before_we_meet__4.html). Please don’t think I hate Jon – far from it. He can be terribly funny, and he can do a great interview. It’s just the funny faces that drive me up the wall.

P.P.S. I am not writing this post merely because David Cross was on Colbert Report tonight.

P.P.P.S. If you didn’t watch the first showing of Colbert tonight, be sure to watch the repeats! Thursday, 8:30 PM – David Cross appears!

P.P.P.P.S. Speaking of David Cross, [here’s his bit](http://cheapseats.tv/clips/feature_drtimlin_hi.html) from Cheap Seats a number of months ago. It is great.

P.P.P.P.P.S. Has putting an extended number of “P.S.” statements after a post ever been funny?

P.P.P.P.P.P.S. Yeah, I didn’t think so. Oh well.

Categories
Debated

The Horror

“[User concerns mount over possible BlackBerry shutdown](http://www.macworld.com/news/2006/01/25/blackberryusers/index.php)” – Macworld

“[Life without a Blackberry? Users shudder to think](http://today.reuters.com/business/newsarticle.aspx?type=ousiv&storyID=2006-01-24T224805Z_01_N24200605_RTRIDST_0_BUSINESSPRO-LIFE-BLACKBERRY-DC.XML)” – Reuters

“[Blackberry blackout threat leaves CEOs aghast](http://www.localnewsleader.com/brocktown/stories/index.php?action=fullnews&id=130484)” – Brocktown News

“Buy a goddamn Sidekick II already.” – Dan Dickinson

Categories
Debated

Free Advice For Online Street Teams

*A foreword: I am not against advertising. Advertising can inform, entertain, and drum up interest. I believe in the power of properly directed advertising. The problem with advertising, of course, is that it’s never targeted properly.*

Back in the days before the rise of the internet – oh woe, how far back 10 years looks! – bands would hire street teams. Groups of rabid fans would disseminate as much info about their respective band in hopes of bringing in more fans. These street teams, of course, still exist – trying to leave any show in NYC always leads to hands full of quarter cards and freebie CDs.

However, the idea has migrated online and mutated into a new, somewhat frightening idea; organized groups of (take your pick here) “agents”, “marketdroids”, or “opinion leaders” who will try to subtly drop your product into the consciousness of the world. Up to now, my closest run-in with one of these was when [Creative Commons partnered with BzzAgent](http://www.metafilter.com/mefi/41672), and Suw, valiant disruptor that she is, [picked a fight](http://www.corante.com/strange/archives/2005/04/30/oh_dear_creative_commons_shack_up_with_bzzagents.php). Eventually, CC and BzzAgent parted ways, thankfully.

In any case: I’m not against street teams, even online ones. But there’s a certain degree of finesse required, a bit of *savoir-faire* needed to make yourself blend in a little better into the landscape as you try to get your product out there.

Yesterday, I received an email that was, well, lacking the subtlety such a campaign requires:

>**From:** Lauren
**To:** Dan Dickinson
**Date:** Nov 29, 2005 7:53 PM
**Subject:** Spartan Total Warrior

> Hi,
I just found your The Warriors blog entry: and I think you may be of some help to me. I’m reaching out to you on behalf of M80 & Sega regarding Spartan Total Warrior. This award-winning game is the first console title from the Total War series. Since you are a fan of The Warriors, I thought that you might be interested in posting the press release or a review of the game on your blog? You seem like a reputable influencer, so I think you’d be a big help to us.
Please let me know if you’re interested!
Thanks!
Lauren, M80

Before I get going on what’s wrong here, let me make clear the following:

– I have not played Spartan Total Warrior.
– I have no intention on playing Spartan Total Warrior, sheerly because it’s not on the list of immediate must-have titles.
– Were someone to email me offering a product that I might be interested in and presented it in an appropriate way, I would most likely take them up on it.
– What follows should not be considered an attack on Sega or the game itself. It’s not an attack at all, merely a dissection of the tactics M80 is taking in trying to spread the message.

That said, here’s why the message failed to entice me.

## Misrepresenting My Post

The referred to “Warriors blog entry” does indeed contain references to Rockstar’s recent release of The Warriors; unfortunately, it was literally three sentences:

> The Warriors, while not a perfect game, is probably the most enjoyable beat-em-up I’ve played since Final Fight. I just tore through the movie tonight, and Rockstar really has got it down to an almost uncanny degree. Full review coming in the near future.

The remainder of the post was largely about my vacation. While I am all in favor of having my ass kissed about my eloquent writing prowess (including using terms like “having my ass kissed”), I also appreciate having my posts actually read, rather than skimmed.

## Lose The First Person References

Look at the language: “help to me”, “I’m reaching out to you”, “I thought that you”, “help to us”. If you’re coming to me as a new contact, your reputation sits right in the middle of the neutral land. You may not have any strikes against you, but you also aren’t owed any favors. Why should I be helping you?

## Don’t Assume

Yes, I am a fan of The Warriors. This makes me want to do certain things, but posting press releases isn’t one of them. Especially press releases for games that aren’t The Warriors. Especially when *that* game came out over a month ago.

## Is That What The Kids Are Calling It These Days?

“You seem like a reputable influencer” is the weirdest, back-handed hybrid compliment/appraisal of my worth that I’ve ever gotten. If you’re trying to emphasize that I seem to have sway over other people’s opinions, could you please try not-talk-ing-like-a-ro-bot?
So please, online marketing teams: just try a little harder. If you’re going to reach out to someone, take a little time to learn about them before you send that email. Give it that human touch.