In June 2017, Seaburg visited Kentucky to attend Camp Runamok, the annual “summer camp for bartenders.” At the Wild Turkey Distillery in Lawrenceburg, Seaburg attended the screening of the brand’s latest Matthew McConaughey commercial and was amused by the actor’s famously unique vernacular. Later, Seaburg and some fellow attendees decided to look up the video on YouTube to see what other people were saying. One seemingly innocuous comment would set everything in motion: “Y’all need to try some wild turkey [sic] mixed with Mountain Dew. I call it a Turkey Dew. Trust me you will like it.”
The Runamok group immediately made a Mountain Dew run and began dispensing the drinks as a “layback” (a shot poured directly into someone’s mouth), accompanied by a line McConaughey utters in his Texas stoner drawl: “That’s reeeeal nice.”
I love bizarre highballs and laybacks so I fear that it won’t be long until I demand one of these, even if I have to BYOD.