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Amanda Cohen on Us vs. Them

Amanda Cohen’s rumination on a 1-star review she received on Yelp is a solid read:

So on behalf of 99% of restaurants I want to tell customers: No one’s out to get you. There’s a reason some restaurants do weird things. They may not make sense to you, but could you trust us? Restaurants have one goal in life, to make money. And the easiest way to do that is to help you have the time of your life. And to chefs, this is a service business. It’s not about our egos, or our margins, or our precious, precious food. It’s about making people happy. That’s all most of our customers want.

I think this goes well beyond the restaurant industry into lots of creative disciplines.

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Santa Brandbook

"We chose red because it connects to blood, which signifies family, and communism, which alludes to sharing."

The Santa brand book is brilliant.