Bruce Prevo, the Apple Account Executive I've worked with for most of my time at WCMC, passed away this weekend after a difficult battle with cancer.
It goes without saying that Apple is a huge company, with a extremely large number of moving parts. Trying to get support in the time of a crisis or to fight for a discount can feel like pulling teeth, as it can with all large companies. Bruce eased this tremendously - always being willing to do his best with the corporate office on our behalf.
He will be missed.
