I'm unsure if the joke is going to make much sense to people outside the NYC metro area, but here's an attempt at background: the NY Times runs TV ads advertising "the Weekender". The ad feels like a distant cousin of the old Apple "Switch" commercials, in that you have "regular" people talking about how many great things they can do by subscribing to a Friday/Saturday/Sunday edition of the Times.
I would embed a clip of it, but it is apparently too worthless an ad for anyone to even have put it onto YouTube.
So with that in mind, this ad from the newly opened 92Y Tribeca may fall flat if you haven't seen the original:
