Pengo The Pimp

I think T-Mobile is having an identity crisis when trying to market the Sidekick. There's three main market groups that the Sidekick appeals to - geeks, gossip girls, and hip-hoppers. Geeks get stuff like the SSH app and the new spreadsheet app. Gossip girls get the Juicy Couture Sidekick and the like. The hip hop fans get a lot of ringtones.

But sometimes the marketing gets way too ambitious.

Over the last few days, a port of the 1982 Sega arcade game PENGO has appeared in the Sidekick App Catalog. The description is drop dead funny, and it reads as follows (boldface is mine):

Fujin brings you PENGO; Sega Mobile's sharp-dressed penguin. The arcade hit from 1982 returns from the deep freeze. This is the most accurate penguin simulator Sega has ever produced. Variable difficulty settings let you sling ice at your own pace. Pengo was leading the good life, just cold chillin' in his red tux. That is, until the Sno-bees appeared. These haters are out to front on Pengo's lavish lifestyle, and that just won't fly with this bird. Now Pengo's got to defend his crib by squashing the Sno-bees with blocks of ice on each level. And then there's another kind of ice on the board -- the diamond blocks, which add some serious bling-bling to your score when lined up. And speaking of score, Pengo saves your top score, so you can show your crew just what you're worth. For old-school gaming on your new-school Sidekick, go with the king -- Pengo.

Wow, who knew Pengo was such a pimp? Also, the "most accurate penguin simulator" line cracks me up way too much.

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